American Greetings built new headquarters to reflect a rich corporate history with a view to the industry’s future. It’s a modern workplace with offices, meeting space, photo studios, showrooms, and large courtyard where staff gather. The space sparkles with decorative lighting, in sharp contrast to traditional corporate headquarters. The lighting design concept provides a cohesive, flexible, creative environment across the multitude of spaces.
Collaboration lounges use decorative lighting to create a variety of moods. One centrally-located lounge is open and bright with hundreds of bare bulbs suspended in lieu of traditional pendants. Another collaboration space creates intimacy with a tryptic of enormous pendants suspended low over minimal seating for a quieter affect.